{"id":21585,"date":"2025-09-01T08:01:43","date_gmt":"2025-09-01T06:01:43","guid":{"rendered":"https:\/\/novacolor-germany.de\/?p=21585"},"modified":"2025-09-01T08:07:53","modified_gmt":"2025-09-01T06:07:53","slug":"novacolor-brand-experience-store","status":"publish","type":"post","link":"https:\/\/colours-of-architecture.com\/en\/novacolor-brand-experience-store","title":{"rendered":"Novacolor Brand Experience Store"},"content":{"rendered":"
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CN<\/p>

\u00a0<\/p>

Novacolor Brand Experience Store<\/strong><\/p>

Distributor:<\/strong> Guangdong Bardese New Materials Co. Ltd
Design:<\/strong> LICO Design
Projektart:<\/strong> Innenraum
Umfeld:<\/strong> Gewerblich und terti\u00e4r<\/p>

Der Novacolor Brand Experience Store<\/strong> in Huizhou, China<\/strong>, wurde von LICO Design<\/strong> entworfen und ist weit mehr als ein Showroom \u2013 er ist eine sensorische Erfahrung<\/strong>, in der visuelle und r\u00e4umliche Wahrnehmung miteinander verschmelzen.<\/p>

Zum Einsatz kamen drei Schl\u00fcsselprodukte von Novacolor<\/strong>:<\/p>

  • Marmorino KS<\/strong> \u2013 f\u00fcr elegante, nuancierte Kalkoberfl\u00e4chen<\/p><\/li>

  • IRONic<\/strong> \u2013 f\u00fcr markante, oxidierte Effekte<\/p><\/li>

  • Wall2Floor<\/strong> \u2013 f\u00fcr fugenlose, durchgehende Wand- und Bodenfl\u00e4chen<\/p><\/li><\/ul>

    Das Konzept \u201eBetween Worlds by LICO\u201c<\/strong> erforscht den Dialog zwischen scheinbar gegens\u00e4tzlichen Welten: Malerei und Architektur, Linie und Kurve, Innen und Au\u00dfen, virtuell und real, Individuum und Ganzes, Marke und Kunde.<\/p>

    Ziel des Projekts ist es, ein einzigartiges visuelles und r\u00e4umliches Erlebnis<\/strong> zu schaffen, das die klassische Pr\u00e4sentation von Produkten auf Regalen hinter sich l\u00e4sst und stattdessen den Brand selbst ins Zentrum<\/strong> r\u00fcckt. Das Design der Innenarchitektur folgt dem Leitgedanken: \u201eDas Produkt ist der Raum \u2013 der Raum ist das Produkt.\u201c<\/em><\/p>

    Das Ergebnis ist ein inspirierendes, immersives Markenerlebnis, das Besucher nicht nur informiert, sondern emotional in die Welt von Novacolor<\/strong> eintauchen l\u00e4sst.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

    CN \u00a0 Novacolor Brand Experience Store Distributor: Guangdong Bardese New Materials Co. LtdDesign: LICO DesignProjektart: InnenraumUmfeld: Gewerblich und terti\u00e4r Der Novacolor Brand Experience Store in Huizhou, China, wurde von LICO …<\/p>","protected":false},"author":44,"featured_media":21590,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_templately_pack_id":"","_templately_imported_at":"","_templately_source":"","_templately_import_session_id":"","_EventAllDay":false,"_EventTimezone":"","_EventStartDate":"","_EventEndDate":"","_EventStartDateUTC":"","_EventEndDateUTC":"","_EventShowMap":false,"_EventShowMapLink":false,"_EventURL":"","_EventCost":"","_EventCostDescription":"","_EventCurrencySymbol":"","_EventCurrencyCode":"","_EventCurrencyPosition":"","_EventDateTimeSeparator":"","_EventTimeRangeSeparator":"","_EventOrganizerID":[],"_EventVenueID":[],"_OrganizerEmail":"","_OrganizerPhone":"","_OrganizerWebsite":"","_VenueAddress":"","_VenueCity":"","_VenueCountry":"","_VenueProvince":"","_VenueState":"","_VenueZip":"","_VenuePhone":"","_VenueURL":"","_VenueStateProvince":"","_VenueLat":"","_VenueLng":"","_VenueShowMap":false,"_VenueShowMapLink":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-21585","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inspiration"],"acf":[],"_links":{"self":[{"href":"https:\/\/colours-of-architecture.com\/en\/wp-json\/wp\/v2\/posts\/21585","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/colours-of-architecture.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/colours-of-architecture.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/colours-of-architecture.com\/en\/wp-json\/wp\/v2\/users\/44"}],"replies":[{"embeddable":true,"href":"https:\/\/colours-of-architecture.com\/en\/wp-json\/wp\/v2\/comments?post=21585"}],"version-history":[{"count":4,"href":"https:\/\/colours-of-architecture.com\/en\/wp-json\/wp\/v2\/posts\/21585\/revisions"}],"predecessor-version":[{"id":21596,"href":"https:\/\/colours-of-architecture.com\/en\/wp-json\/wp\/v2\/posts\/21585\/revisions\/21596"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/colours-of-architecture.com\/en\/wp-json\/wp\/v2\/media\/21590"}],"wp:attachment":[{"href":"https:\/\/colours-of-architecture.com\/en\/wp-json\/wp\/v2\/media?parent=21585"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/colours-of-architecture.com\/en\/wp-json\/wp\/v2\/categories?post=21585"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/colours-of-architecture.com\/en\/wp-json\/wp\/v2\/tags?post=21585"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}